Memories are Meant to be Remembered
Spec Work: Copy for all assets
Challenge
How can Zippo reignite its flame in a market dominated by disposable lighters?
Insight
People cherish Zippo lighters, often keeping them as mementos.
Solution
Sparks nostalgia by exploring how memories get tied to their Zippos while inspiring potential users to enjoy keepsakes of their own.
Highlighting unforgettable moments, revealed by burning special paper with a Zippo lighter.
Zippo Gallery
Showcasing Zippos from personal collections, each with a story to tell, in the heart of Washington DC—where history lives.
Amazon Prime Docuseries
10 binge-worthy episodes, where individuals share the stories behind their personal Zippos. Exclusively on Prime Video—because our audience is already tuned in.
Radio
Expand Zippo's memento stories through radio ads, connecting with our older audience in a personal, nostalgic way.
