Boosting Your Loved Ones
With the goal of getting parents 18+ to get boosted in mind, we wanted to position Pfizer as someone who prioritizes your family's health too.
Winning Campaign of the 2022 VMLY&R Intern Class for Pfizer
OOH/DOOH
Strategically placed in zoos, playgrounds, and theme parks to further drive awareness to get boosted
DOOH
Digital Banners
Mindfully placed on sites that the audience generally frequents in order to drive more traffic to the microsite.
Connected TV
Our audience will see a video ad that relates to their feeling of uncertainty. The CTA will then lead them to Pfizer's microsite where they can learn more.
Tiktok Influencer
Collaborate with the family influencer @fluellenfam. With 3.3 million followers, they will further drive interest to the microsite/exhibit.
Children's Museum Exhibit
Partnering with the Association of Children's Museums, Pfizer will launch the Booster Exhibit: A place for families to learn more about the booster.
Microsite
This is where our audience learns more about the booster. The tone will be simpler, easier to digest, and more appealing than what's currently available.
My Amazing Team
