top of page
Challenge
Outcome
Create an energy drink brand that appeals to modern gamers.
We created Godmode with a focus on branding and strategy.
The Beginning
Over the years, gaming has evolved. The "Nerd in the Basement" trope is gone.
Insight
Gamers want flexibility. Some want to play late into the night while others want to game for an hour and then head to bed.
Brand Definition
Godmode takes gamers seriously by providing them with flexible energy.
Web Design
The Godmode website welcomes visitors with a dose of gamer aesthetics and utilizes responsive designs for a unique experience.
Understanding Our Users
Our customers are gamers that're constantly busy, yet still find time to game.
Verbal Identity
Passionate, empowering, understanding, and casual are just a few words that describe our voice.
Passion and understanding come from the fact that we're gamers ourselves.
Empowerment comes from giving gamers control over their energy intake.
We're casual because we appeal to anyone seeing themselves as a gamer.
Visual Identity
The brand identity uses minimalistic logos, an alluring color palette, and an edgy design.
Brand Book
Expressing the brand through its visual style and core values. Go in-depth on the finer details such as fonts, styles, and much more too.
Having this allows the brand to have a clear focus on strategy and branding from top to bottom.
CW: Me
AD: Ryan Cerutti
Sarah Findley
bottom of page