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Real Agency Work: Copy for all assets

Challenge

How can we deepen Ford’s connection with our Upper Peninsula audience and strengthen brand loyalty

Insight

Ford vehicles come in all shapes and sizes, allowing you to enjoy your way

Solution

Craft OOH that directly speak to that, as well as college football radio spots that build on the promise.

OOH

Placed across the UP area. 

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Radio

"Dumb Luck" College Football Spot

00:00 / 00:30

"Fight Song" College Football Spot

00:00 / 00:30

GTB
CW:
Me
SCW: Kelly Councilor
AD: Nermean Hammoud

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