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A Collision of Generations
With the goal of creating an in-person Coke Studio Event to recruit Gen Z Coke drinkers using musical collisions, we wanted to give them a taste of nostalgia while helping make it something they can also make their own.
Runner-Up Campaign of the 2023 VMLY&R/GTB Intern Class for Coke Studio
Build Up to Main Idea
Coke loves storytelling. Here's how it played a role in building a narrative for our idea.
Main Idea Reveal
Main Idea Details
Social Activations
Coke-aoke Machines
Underground Coke Studio Gigs
Share a Coke, Share a Lyric
Hero's Journey
My Amazing Team
Coke Studio for VMLY&R/GTB
CW: Me
ADs: Jakub Duma
Sydney Sabbota
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