Copywriting? Cardistry? Same Difference.
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1. Create an Opener (Get an Insight)

2. Play around  (Play with ideas)

3. Spend weeks crafting (Flesh out ideas)

4. Despair when you've got nothing (Realize you're finished in this industry)

5. Wake up at 3:30 AM with an awesome idea (Finesse a shower thought)

6. Claim that you've been working on it for months. (Why wouldn't you?)