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When millennials go to parties, it could be tough to think of a good way to "break the ice." By adding ice-breakers under Budweiser caps, they can spark conversations without a hitch. 

Limited-Time Bottle Caps

Hundreds of ice-breakers, hundreds of convos. Also, glow in the dark for those late-night parties.

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OOH

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Instagram Stories

See how an ice-breaker starts a vibe.

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Twitter

users will be asked how ice-breakers affected their lives using #IceBreakerBud

Tinder

 Ads will give users creative ways to start conversations that'll actually get responses.

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Bars and Restaurants

They'll carry the new Ice-Breaker Bud and owners can bring in new business via gamified events.

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CW: Me
AD: Will Gaumer

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